STRATEGIC MARKETING MANAGEMENT

High end brand marketing strategies key to capture consumers who see in them an object of gratification. Experience and aspiracionalidad are essential in the relationship that becomes form, especially when a high percentage of Venezuelan consumers are put more on the quality of price. Watches, jewellery, writing articles and liquors are sample of products entering this dynamic Premium. And if some people say it is bad, everything is for fun.     Buy a high-end product does not necessarily have direct link with other factors which go beyond the socio-economic level. Fun, quality and satisfaction are also participating to dominate the way in the relationship that is brewing between the user and your object of desire. However, due to the current situation, he must face the Venezuelan market with economic instability and a devalued currency, the value of many imported brands were placed by clouds visible to opt for one of them.     Marketing strategies applied by many brands to keep getting the receptivity of the audience has been constant e innovative for the affinity between the user and the use, taking advantage of the personalities of great importance for the nation was the most iconic Rolex commitment, watches signature worldwide is committed to the Venezuelan conductor Gustavo Dudamel, showing that its presence in the market are so solid and precise machines and the design of its products, whose virtues are visible daily in local magazines, read by their target advertising signs.     Another important mechanism applied by the management of this brand in the minds of consumers are BTL activities to achieve impact in the windows, made jewelry, while generating the content of help for sellers. They also run special events how do dinner and toast for the launch of the latest collections from the brand attending the different channels of distribution of the brand.     On the other hand, the Venezuelan market of alcoholic beverages has suffered stagnation by increased more than 40% of this especially whisky drink that is imported to undergo drastic changes in price which has placed in a most compromising situation for the Scottish public lover to drink.     In times of crisis, Diageo company trademarks of whiskies more than 18 years (Swing, dimple, Jhonnie Walker) and white drinks (Vodka Ciroc, Geneva tanqueray, among others), has developed an effective marketing strategy to maintain sales levels e continue still generate more gain is therefore to maintain or to focus on the product on the shelves and in points of sale is part of them. It makes use of the credibility and the prestige of the personalities who act as replicators or voice of fact to generate the cult in their regard. Interaction with the consumer with different events in which one learns as people consuming the product through tastings in the consumer, with advice from a brand Ambassador and finally the ATL library, especially in magazines, advertising spot presence in fences, houses and shares in digital media are some of the tools used to communicate the values of the brands of the company.     The line of clothing and accessories sports, adidas has developed through various strategic movements of advertising marketing, contact with users loving to the mark. as other businesses of sports who have suffered the impact of the increase in U.S. currency at parity with the national currency. Adidas has remained in contact with their customers through the sponsorship of races or marathons as Gatorade CCs and Gatorade Valencia, which is their primary starting point, in addition to innovate their BTL advertising closer to the public to try his technique in different points in shops of official mark, leaving a great expectation and satisfactionainsi that interact with the same social giving away items and activities for the rapprochement between the two.