4 P MARKETING

The four PS can be on the market, but this is not necessarily the bread, paper, potato and pears. Referring to the market is the area that brings together certain characteristics in common that is managed on the basis of demand and supply. The marketing mix that is not more than the whole of the 4 key points for the success of the company, which is to increase the turnover can be mounted on it.      A first point unable to locate the product, which is nothing more that the tangible property in its myriad of types for which people pay meet the needs. But also the intangible has a cost, because they offer a service, attention.      Instead, it is the second of the four "P" which includes all channels of distribution that passes the product to the final consumer, begins with the manufacturers, agents, intermediaries, wholesalers who are responsible for the selling to retailers so that people (consumers) can buy the product. Although there is sometimes a short distribution channel that passes from the manufacturer-Wholesaler - final consumer. After defining what is square, which appears to be promotion for the product, using advertising, public relations, sales promotions and personal sales where all carry out a preliminary study to see what media is the best to reach the desired audience.      Finally, the price is the dollar value that the buyer gives the seller for the purchase of a product, good or service. A clear example of the four p's of marketing can be: 1) product: bread flour 2) Plaza ·       Manufacturers: Alimentos Polar ·       Freight forwarders ·       Wholesalers: Makro, among other food wholesalers. ·       Retail: warehouses, supermarkets, etc. ·       Final consumer: all those who have purchased the product in a wholesaler or a retailer. (3) Promotion: Alimentos Polar uses all kinds of promotions, depending on the season. Frequently, uses audiovisual advertising. (4) Price: East of 7.41 bolivars.