MARKETING MIX

This is the name that gives way as the marketing manager uses a set of tools to achieve the strategy required to achieve the objectives of the Organization for which they work.  It can also be defined as the analysis strategic of the internal aspects of a company or an organization which aims to study the four variables and hoping to increase customer satisfaction, based on techniques and different methodologies.The four variables in the study are also called four p. in these lies the weight of management you want to perform, given that the objective must be to position a product without exposing it to the price competition down, but to begin the work that this leader of this work, should define and clarify if the goals of the strategy of the entreprisepour get the results in a short or long term ·       Why is this analysis, aims to analyse the situation of the company and thus, create and develop a strategy. ·       Four p. strategies is so-called because it explores the price (price), (product) product, Place (distribution) and Promotion (promotion). ·       Your concept was developed in 1950 by Neil Borden ·       The list began with 12 elements which included tasks and common concerns, but it later was simplified into 4 elements by McCarthy in 1960. ·       In 1984 the AMA (American Marketing Association) he devoted the following definition of marketing: process planning and execution of design, price, promotion and distribution of ideas, goods and services to create exchanges that satisfy the objectives of the individual and the Organizacion.como is the success you want to learn how to achieve and develop strategies, it should be noted that this must be coherence between its elements, as for the segments you want to conquer. We must also remember that if the results are expected in the long term is the ability to edit the four PS, something that you can not use if there are results in the short term.Student in social communication