EXAMPLE OF RED BULL

Prepared for the drink energy, plan marketing of Red Bull that analysis the strengths, weaknesses, opportunities and threats and explains a general plan which includes strategies, media and tactics specific to increase the objective of the market of young singles, who are working in the industrial zone with an accelerated life pace and requiring energy and vitality.

In general, the first section explains the history of the company and some statistics of the product all over the world today and analysis SWOT of the mark. A second section explains the history that gave birth to this plan in which a regular day in the life of many employees who work in the industrial areas of our country and which are subject to pressures and exhausting days, which has also reported other activities that complement their personal and professional development as a maitrisealler to the gym, or enjoy with friends.

It was a geo-targeting, which is complemented with a psychographic segmentation explaining elements such as that of the personality, lifestyle, interests and opinions held by people who are the target of market and which are fundamental to identify potential buyers.

Plan basic marketing strategies called "campaign national Red Bull Extreme" focuses on four areas: the development of commercial television seeking market segment to feel identified with the story of that one; tasting of products to familiarize consumers more tastefully and the qualities that you proposed. a party called 'Extreme party by Red Bull', whose aim is to publicize that the brand brings vitality to the athletes who practise sports such as surfing, bike, paragliding, etc., anywhere in the world; and the draw of 5 trips to extremes in the cosmopolitan cities whose purpose.

Article published in the food magazine (2005) author (s): Gerhard Gschwandtner