MARKETING BENCHMARK

Establish a marketing plan is essential to successful it is a very small company. Structure and carry out a marketing plan designed according to the strengths, weaknesses, threats and opportunities (matrix D.O.F.A) organization is fundamental to lead our company to success. However, designing a marketing plan and more still to do so is to have a quantity of material and human resources which generally do not micro-enterprises possess, there is when entrepreneurs generally choose to not venture into these waters as the plotting and execution of marketing strategies only feasible for large companies which possess the human and monetary capital.There are some aspects that keep us on the road to success when went from dreamers for new entrepreneurs: learn more about the mission and vision of our small business, but small as must be well-defined and clearly our objectives in the short, medium and long term.  Being a micro-entrepreneur, don't cancel the marketing and the Organization, previous cases are clear examples of marketing planning and involve a large number of human or capital money, even if it means investing much time to determine exactly the concept of the company and where you want to go with it. These aspects allows us to stay focused to where we want to take our Organization and guide our actions there.There are several marketing strategies and marketing today 2.0 is top of the list in the strategies used by organizations to increase their client list and reach markets that were previously difficult to embrace.However, despite the advances technology that currently exists, there is a marketing strategy that no matter how big or small your business, not failure, might say, never, it is "keep the customer satisfied." If we consider the mission, the vision and the objectives of the enterprise in question it must take into account the question are our customers satisfied with our product or service? Keep a happy customer means that we recommended with friends of the environment and the more personal point informing us that members of the family which in turn can meet businessmen in other sectors that may be directed to the creation of a string that is strengthened over time based on the satisfaction that the company provides to its application the same wayWhen we fail to a client this 'bad' publicity spreads rapidly if we start it may be fatal for our Organization. Job of keeping our satisfied customers means, among other things: first of all respect what he is promising, so we avoid offering qualities in our service or a product that really do not have. Secondly, it is patience, patience to satisfy the customer, i.e., speak your language, leaving the tecnisimos on one side; Yes it's true, you know better than anyone what sells, known to every step, procedure and duration, but it is important to talk to your client in a way that is easy to understand, think thus: would you buy a product that still do not know what it is? You request a service that is not clear if necessary; answer your questions, devoting the time that is needed, even if it is true that time is money, it is in force to find out who this time is an investment, not an expense. Thirdly, by providing constant communication, even after completing the sale of our product or service, tell the client we continue there for everything that is offered to you, even a suggestion or criticism, it is crucial that this social internet networks typically provide fast and effective means of communication.
These examples we show that a marketing plan and strategies are confined not only to large enterprises, on the contrary, are small businesses that need to build their future on the basis of good advertising, this will depend on consolidate as a leader in its field. This process requires patience, work and dedication more than one group of people, specialists and large sums of money to invest.