A company to have a good start, it is important to clearly identify, reach a segmentation marketing appropriate and useful, in order to reach the market of communication that help to have a positive effect of organization so that when you apply the advertising that focuses on a specific and effective group. This market segment should be accessible, unique and lasting since when this ceases to exist the business that you have to invest in a new development of markets and the new advertising, generating costs more high, for this, you should study the market according to their geographical location, social stratum, habits, way of life, level of education, among others. It is important that this strategy manages to connect the brand with consumers, that is why it is essential to have clearly the target to which it is addressed, identify the public purpose and understand it, meet the current needs, perception have of our brand, the consumption of media, and how many could pay for it, this allows us to market research. This is accomplished in the benefits, loyalty to products or services and the profitability of the company.Once you have selected the target, it is necessary to regularly attend the research, it can help discover new ecological niches, changes in the behaviour of consumers, new markets or new trends, new media, technology and how to treat their purchase. For this must be taken into account to consumers and the ability of the company, always looking for growth in the segment. As an example of this, there is today with the internet and social networks that are fully available to the company and the consumer, which leads to a new medium of communication, interaction and even purchase.Licada. Mention of arts in graphic design.
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