INNOVATION AS DIFFERENTIATION STRATEGY

We live in a world of constant change in all aspects, where adaptation is essential for we keep related to the environment in which we operate. In the case of organization, businesses must know clearly your environment, both internally and externally, in order to take appropriate measures with regard to their production processes and in the way they interact with their consumers.      Currently, we are in a technological revolution that took over from our day to day. The vast majority of people is equipped with internet access, have accounts on social networks, manage e-mail and do it from their smartphone, at any time of the day. For this reason, the 2.0 world has become an opportunity business for many companies, it is a means of communication that provides immediate information, ability to interact in real time, opportunity for comparison with competitors, greater confidence to express personal opinions regarding this company, among other benefits.      Social networks and other technological tools have become an important aspect when it comes to customer loyalty. However, not enough to have the presence in social networks. Behind this, there must be an established strategy that companies towards the goals that have been raised. It is important that marketing 2.0 as a complement of service and attention see client which promotes effective communication and as an important tool to gather information from consumers, make the market studies and establish a database. This process of innovation and adaptation to new trends, must be in the hands of a good advertising campaign that will allow the new processes of the Organization and new channels of communication used. Thus, it is necessary to promote among the constant interaction of consumers through these means to generate the presence and increase the volume of information in real time.      It is true that technological tools today represent an excellent resource is the futility of grape must from this trend, it is important to innovate in all aspects of the organization. It is necessary that the company and its employees are committed to innovation, which is immersed in all the productive processes of the same thing, and which in turn must be in the hands of current technological advances. In this way, organizations must have a priority meet and understand the needs of the client, constantly adapting to the changes and technological advances to provide better service and obtain a high added value that generates the loyalty of consumers.
The only adaptation to the movement of the internet and social networks, it is almost an obligation for companies wishing to remain viable on the market. But for those who want to stand out and achieve differentiation, it is necessary to innovate, think differently, take unprecedented steps, have new initiatives and encourage changes in behaviour, always in the hands of these technological advances to achieve greater coverage of the market and adapt to the demands of consumers. Represents a clear example of innovation as a strategy of differentiation of Venezuelan society hot chocolate Design, which manufactured footwear and unique accessories on the market. This company has used creativity to consolidate their success. They broke paradigms and standardized schemas, they have innovated in the design, shape, packaging, concept and adaptability of its products. They attended a market niche with different tastes and have positioned its brand successfully successfully both in Venezuela and abroad. The key factor in the differentiation of the chocolate Design hot was think differently, be different from the usual things, generate surprising the audience with its eye-catching and different products and risk breaking paradigms usual footwear products and accessories is concerned. In addition, this company has earned in most social networks and web page for its growth in the market, as well as the promotion of its products, contact with customers and the delivery of orders at national and international level. Therefore, it is important to innovate and to adapt to the various tools offered by today's technology, we stand out on the market and achieve success in the long term.